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Gymshark website UX review

A scan-backed analysis of how Gymshark performs across usability, visual clarity, and UX best practices. Use it as a reference for what to borrow, what to question, and what to test on your own site.

Sensei score: 67 out of 100

Functional

61

Aesthetic

74

Practices

66

How Gymshark looks

Screenshot of the Gymshark page analyzed in this UX review

The verdict

A mixed performer held back by foundational accessibility gaps

Gymshark's product page scores 67/100 overall, with a telling split: aesthetic execution reaches 74, but functional design and best practices lag at 61 and 66 respectively. This gap reveals a site that looks polished on the surface but stumbles where it matters most—helping users actually navigate and understand the catalog, and ensuring access for all visitors. The aesthetic layer's relative strength suggests the visual and brand work is solid; the functional weakness points to interaction design and accessibility oversights that compound into friction.

Observed UX signals

  • Criticalfunctional

    Accessibility

    42 images lack alt text, including critical product images and hero banners (e.g., 'EVERYDAY SEAMLESS', 'LILYLIFTS X RUNNING', 'Muscle Fit Shirts'). This blocks screen reader users from understanding product offerings and creates WCAG 2.1 Level A violations.

  • Majorfunctional

    Cognitive Load

    Homepage presents 8+ primary navigation sections (Women, Men, Accessories) with deeply nested subcategories (e.g., 'Leggings' > 'High-Waisted Leggings', 'Scrunch Butt Leggings', 'Flare Leggings', etc.), plus 4 competing promotional CTAs ('Shop Everyday Seamless', 'Shop pink', 'Get 10% off', 'Get $10 off'). Users must parse excessive choice to find products.

  • Majorfunctional

    Cognitive Load

    Product listing sections ('NEW IN: EVERYDAY SEAMLESS', 'BESTSELLING LOOKS') display 10+ products per section without clear filtering, sorting, or pagination controls visible in the data. Users cannot easily narrow results or understand how many products exist.

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