Synthesia website UX review
A scan-backed analysis of how Synthesia performs across usability, visual clarity, and UX best practices. Use it as a reference for what to borrow, what to question, and what to test on your own site.
Sensei score: 85 out of 100
Aesthetic
80Practices
76How Synthesia looks
The verdict
Visual execution leads for Synthesia
Synthesia receives a Sensei score of 85/100. Visual execution leads at 80/100, while functional clarity sits at 74/100. That spread gives this landing review a concrete shape: the stronger layer establishes the page's baseline, and the lower layer identifies where another pass could be most useful.
Observed UX signals
- Criticalfunctional
Accessibility
45 images lack alt text, including 15 functional icons (book-plus-icon, translate-icon, duplicate-icon, upload-icon, voice-call-icon, navbar-features-bg) and the G2 review photo. This blocks screen-reader users from understanding key features and social proof.
- Majorfunctional
Accessibility
No skip navigation link is present, forcing keyboard users to tab through the entire navigation menu before reaching main content.
- Majoraesthetic
Choice Reduction
Hero section presents two competing primary CTAs ('Get started for FREE' and 'Book demo') with similar visual weight and proximity. Both are positioned side-by-side at the same hierarchy level, creating decision friction for first-time visitors who must choose between free trial and sales conversation.
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