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Base website UX review

A scan-backed analysis of how Base performs across usability, visual clarity, and UX best practices. Use it as a reference for what to borrow, what to question, and what to test on your own site.

Sensei score: 89 out of 100

Functional

79

Aesthetic

78

Practices

81

How Base looks

Screenshot of the Base page analyzed in this UX review

The verdict

Best-practices coverage leads for Base

Base receives a Sensei score of 89/100. Best-practices coverage leads at 81/100, while visual execution sits at 78/100. That spread gives this landing review a concrete shape: the stronger layer establishes the page's baseline, and the lower layer identifies where another pass could be most useful.

Observed UX signals

  • Majorfunctional

    Clarity

    Page data shows 'No headings found' in the extracted structure, indicating the visual hierarchy relies entirely on visual styling rather than semantic HTML heading tags. The hero message 'The blockchain for global finance' and supporting copy 'Built by Coinbase, trusted by leading institutions, and open to all' are present visually but not marked as H1/H2 in the DOM, which undermines both assistive technology navigation and SEO signal strength.

  • Majorfunctional

    TrustCredibility

    The claim 'Trusted by 1,000+ businesses' appears in the page content but lacks supporting evidence, attribution, or context. No link to case studies, customer list, or verification is provided. For a blockchain platform positioning itself as enterprise-grade, this unsubstantiated social proof claim weakens credibility.

  • Majorfunctional

    ConversionOptimization

    Two primary CTAs compete at similar visual weight in the hero: 'Build on Base' (button) and 'Get Base App' (button). The page data does not clarify which is primary or what each action leads to. 'Build on Base' links to external docs (docs.base.org), while 'Get Base App' destination is unclear. Users cannot quickly determine which path matches their intent (developer vs. trader vs. user).

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