Base website UX review
A scan-backed analysis of how Base performs across usability, visual clarity, and UX best practices. Use it as a reference for what to borrow, what to question, and what to test on your own site.
Sensei score: 77 out of 100
Aesthetic
78Practices
76How Base looks
The verdict
A 77-point landing page with a structural credibility problem
Base's landing page achieves a strong overall Sensei score of 77/100, with balanced performance across functional (78), aesthetic (78), and practices (76) layers. The page demonstrates solid design confidence and clear visual presentation—but that confidence masks a critical accessibility and trust gap. The hero section renders a prominent value proposition ('The blockchain for global finance') that users can see, yet the page lacks a semantic H1 heading to anchor it. This disconnect between what appears on screen and what the document structure communicates creates friction for both assistive technology users and search engines, and it signals a deeper issue: the page prioritizes visual impact over information architecture integrity.
Observed UX signals
- Majorfunctional
Clarity
Hero section lacks a semantic H1 heading. Page data shows 'No headings found' despite rendered screenshot showing prominent 'The blockchain for global finance.' text. This breaks document structure and makes the primary value proposition inaccessible to screen readers and search engines.
- Majorfunctional
TrustCredibility
Social proof claim 'Trusted by 1,000+ businesses' appears in page content but lacks supporting evidence. No logos, case studies, or verifiable attribution visible above the fold to substantiate this claim. The ecosystem logos shown (0x, Aave, Aerodrome, etc.) are listed but not contextualized as 'businesses using Base' or similar.
- Majorfunctional
FocusHierarchy
Multiple competing primary CTAs above the fold create choice paralysis. Page offers 'Build on Base' (button), 'Get Base App' (button), and 'Get Started' (link) in close proximity without clear visual or functional hierarchy. Users cannot immediately determine which action is the primary conversion goal.
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