UX Review
Celestia Website UX Review
A scan-backed analysis of how Celestia performs across usability, visual clarity, and UX best practices. Use it as a reference for what to borrow, what to question, and what to test on your own site.
Aesthetic
61Practices
67How Celestia looks

What the score says about Celestia
Overall Performance: A Mixed Foundation with Clear Friction Points
Celestia's landing page scores 66/100 overall, with functional and practice layers performing slightly better (71 and 67 respectively) than aesthetic execution (61). This spread suggests the page has a coherent structure and follows some industry best practices, but struggles with clarity, user guidance, and visual hierarchy—the elements most directly tied to conversion. For a B2B blockchain platform targeting enterprise customers, this mixed score reflects a common pattern: the product is real and differentiated, but the page assumes too much audience knowledge and fails to reduce decision friction at critical moments.
Observed UX signals
functional · major
Clarity
Hero headline 'A custom blockchain. Built for your business. Owned by you.' is feature-focused and assumes audience familiarity with blockchain terminology. The value proposition (why a business should care) is not immediately clear—the page leads with what Celestia is, not what problem it solves or what outcome users achieve.
functional · major
Conversion Optimization
Primary CTAs lack benefit-oriented copy and clear next-step clarity. 'Build with us' and 'Get Started' are generic; the page offers three distinct product paths (Private Blockspace, Fibre Blockspace, Dedicated Blockchain Development) but does not guide users toward the right entry point based on their use case. Users must infer which CTA applies to them.
functional · major
Focus & Hierarchy
Page presents multiple competing focal points: 'Build with us' and 'See what's possible on Celestia' are both prominent above the fold, creating choice paralysis. The navigation menu (Fibre, Private Blockspace, Dedicated Blockchain Development, Applications, Get Started) adds five more entry points, diluting focus from the primary conversion goal.
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